About
Experience

Leadership coaching

Time to think clearly, and lead well

Confidential, one-to-one time with someone who understands organisational life - to think things through, and come back to work clearer.

ILM Level 7 accredited executive coach. Online, or in person when it helps.

How I coach

Coaching is a series of guided conversations that help you get from where you are to where you want to be.

  • Enabling, not telling

    You're closest to the problem, so with the right support you're best placed to find the answer. I won't tell you what to do.

  • Focused on action

    We'll explore the background, but every session ends with a way forward, even if it's a small step.

  • About the whole person

    Work and the rest of life shape each other, so we look at all of what makes you you.

  • Built on your own resourcefulness

    Most people can find their own way, given the space to think. My job is to ask good questions, and listen well to the answers.

What people bring: Whatever is on your mind at work

Coaching starts with what's real for you right now. People often come with things like:

  • Stepping into a bigger role
  • Leading a team through change
  • A tricky relationship at work
  • A big decision with no obvious answer
  • Finding your own way of leading

How coaching works

  • A first conversation

    We start by talking about what's going on, what you'd like help with, and whether working together makes sense.

  • Agreeing the focus

    Together we agree what we're working on and what good progress would look like. It can change as we go.

  • Regular sessions

    One-to-one and online, arranged around your work, and built on real situations from your week.

  • Between sessions

    Much of the development happens between sessions - in what you notice, and what you try differently.

What people said

Working with him feels like a true partnership. He is always interested, engaged, flexible and aspirational for his clients.

Chief executive, a charity

Some of the organisations I've worked with

Simply Business
Peabody
National Housing Federation
Bibby Financial Services
Galliford Try
Next
Nando’s
Royal College of Anaesthetists
Disney
Social Tech Trust
Nominet
Environment Agency
Tower Hamlets Homes
Value Retail
EV Strengthening Communities
Westway Trust
London City Airport
Foreign, Commonwealth & Development Office
Grosvenor
Pizza Express
PA Housing
International Tennis Federation
Independent Commission for Aid Impact
PayPal
Barratt Homes
HM Courts & Tribunals Service
National University of Singapore
Olympus
Mitchells & Butlers
Yaya Kombucha
Capella
Aspire Housing
The Electoral Commission
uplift.org
KFC
Aston Martin
University of Glasgow
Virgin Atlantic
Co-op Energy
The Wiggly Path Company
Warburtons
Prudential Hong Kong
Cerebra
Unite Students
NS&I
Paradigm Housing
npower

Free tools to try

More than 60 models and frameworks in our free tools library, most with a template you can use straight away.

Explore the tools library

Questions people ask

Is coaching right for me?

It works best when you want space to think things through, can commit the time, and are happy to focus on what you can do next.

How many sessions are there?

Executive coaching is usually six to ten sessions over three to six months, and manager coaching four to six over two to four months. A thinking partnership has no set end: we talk as often as the role needs. Each session lasts between 50 and 90 minutes.

Is it confidential?

Yes. Every session is one-to-one and confidential.

Is it online or in person?

Mostly online, by video, so it fits easily around a busy week. We can meet in person too, if that would help.

Can my organisation pay for it?

Often, yes. Many people's coaching is paid for by their employer, usually from a learning or development budget. I'm happy to help you make the case.

How do we get started?

With a conversation about what's going on and what you'd like coaching to help with, so we can both see whether working together makes sense.

James Freeman-Gray

ILM Level 7 accredited executive coach

Who you'll work with

You'll find me in the room rather than at the side of it - facilitating, designing with your people, and bringing the kind of energy that makes serious work feel lighter.

I lead every piece of work myself, from the first conversation to the handover, with senior associates alongside when the work needs more hands.

Want to talk it through?

Talk to James