Eisenhower Matrix

The Eisenhower Matrix is a decision-making tool that helps people prioritise their tasks based on their level of urgency and importance.
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What is the Eisenhower Matrix?

Eisenhower Matrix Diagram

The Eisenhower Matrix, also referred to as the Urgent-Important Matrix, is a time management tool designed to help individuals prioritise tasks by urgency and importance. This matrix is a powerful tool for change management, which assists in distinguishing between tasks that are urgent, those that are important, those that are both, and those that are neither.

The matrix is split into four quadrants: Important/Urgent, Important/Not Urgent, Not Important/Urgent, and Not Important/Not Urgent. By categorising tasks into these quadrants, you can better manage your time and energy, helping to prevent burnout and increase efficiency.

The Eisenhower Matrix is not just about organising tasks, but about learning to make strategic decisions about where to focus your precious time and energy. It’s about understanding the difference between what needs your immediate attention and what deserves your attention.

History of the Eisenhower Matrix

The Eisenhower Matrix owes its name to Dwight D. Eisenhower, the 34th President of the United States, who was known for his incredible ability to sustain productivity. Eisenhower once said, “What is important is seldom urgent and what is urgent is seldom important.” This statement forms the basis of the Eisenhower Matrix.

Eisenhower was not only a President but a five-star general in the United States Army, serving as Supreme Commander of the Allied Expeditionary Force in Europe during World War II. His roles required him to make numerous crucial decisions daily, often under immense pressure. The Matrix was his strategy for dealing with this.

Over time, the Eisenhower Matrix has evolved into a widely used tool for productivity and change management. It’s used by leaders, teams, and individuals across a wide range of industries and professions.

How to Use the Eisenhower Matrix

The Eisenhower Matrix can be a powerful tool in your arsenal for change management. Let’s look at how to use each quadrant of the matrix.

1. Do it Now – Important / Urgent

Eisenhower Matrix Model - 1. Do This

The first quadrant of the Eisenhower Matrix is for tasks that are both urgent and important. These are the tasks that require your immediate attention and action. They are typically associated with pressing problems or opportunities that could have serious consequences if not addressed promptly.

These tasks are usually reactive—meaning, they’re not things you planned for, but have cropped up and need your immediate attention. Examples might include crisis management, last-minute requests, or deadline-driven projects.

2. Decide – Important / Not Urgent

Eisenhower Matrix - 2. Decide This

The second quadrant is for tasks that are important but not urgent. These tasks are critical for your long-term goals, but they don’t need to be done right this second. They’re tasks you need to decide when to do.

This quadrant is where you should be spending most of your time. This is where strategic thinking, planning, relationship-building, and personal development happen. These are the tasks that help you achieve your long-term goals and prevent future crises.

3. Delegate – Not Important / Urgent

Eisenhower Matrix - 3. Delegate This

The third quadrant is for tasks that are urgent but not important. These are tasks that require immediate attention but don’t necessarily contribute to your long-term objectives.

The key to managing these tasks is delegation. If it’s not important to your goals but needs to be done quickly, find someone else who can do it. This could be an assistant, a colleague, or a team member—anyone who can take care of the task so you can focus on what’s truly important.

4. Delete – Not Important / Not Urgent

Eisenhower Matrix - 4. Delete This

The fourth and final quadrant is for tasks that are neither important nor urgent. These are the tasks that offer little to no value towards reaching your goals.

The best course of action for these tasks is simple: delete them. These tasks are just noise, distracting you from what matters. If it’s neither urgent nor important, it doesn’t deserve your time and energy.

How to Use the Eisenhower Matrix with a Team

Using the Eisenhower Matrix with a team can significantly enhance teamwork and productivity. By having everyone on your team use the matrix, each member can prioritise their tasks, leading to improved efficiency and less burnout.

For teams, you can use the matrix during planning meetings to decide which tasks are urgent and important, which tasks can be scheduled, which tasks can be delegated, and which tasks can be eliminated. This process encourages team members to discuss priorities, delegate effectively, and work together to achieve common goals.

Additionally, using the Eisenhower Matrix can help teams identify issues before they become problems. By focusing on important but not urgent tasks, teams can prevent future crises and reduce the number of urgent and important tasks they have to deal with.

How to Use the Eisenhower Matrix as a Leader

As a leader, using the Eisenhower Matrix can help you manage your time, delegate tasks effectively, and lead your team more efficiently. By categorising tasks into the four quadrants, you can identify what tasks need your immediate attention, what tasks can be scheduled, what tasks can be delegated, and what tasks can be eliminated.

Moreover, by using the matrix, you can set a good example for your team. When your team sees you managing your tasks effectively and reducing unnecessary work, they are likely to follow suit. This can lead to improved productivity and less burnout across your team.

Furthermore, using the matrix can help you identify areas where your team may need additional training or resources. By identifying important but not urgent tasks, you can ensure your team is prepared for future challenges and has the resources they need to succeed.

Limitations of the Eisenhower Matrix

While the Eisenhower Matrix is a powerful tool for change management, it does have its limitations. For one, it requires you to make subjective judgments about what is important and what is urgent, which can be difficult.

Additionally, it assumes that tasks can be neatly categorized into one of four quadrants, which is not always the case. Some tasks may fall into multiple categories, making it challenging to determine where they should go.

Another limitation is that the matrix does not account for tasks that are dependent on one another. If one task needs to be completed before another can begin, the matrix does not provide a way to plan for this.

Despite these limitations, the Eisenhower Matrix remains a valuable tool for time management and change management. By learning to use it effectively, you can improve your productivity, reduce burnout, and achieve your goals more efficiently.

Further Reading

If you’re interested in learning more about the Eisenhower Matrix and how it can help with change management, there are many resources available. Books like “Eat That Frog!” by Brian Tracy and “First Things First” by Stephen R. Covey offer detailed insights into prioritising tasks effectively. Numerous online articles and blogs also provide practical tips and strategies for implementing the Eisenhower Matrix in your daily life and work.


In conclusion, the Eisenhower Matrix is a powerful tool for change management, helping individuals and teams prioritise tasks, prevent burnout, and work more efficiently. While it has its limitations, its benefits far outweigh them, making it an invaluable tool for anyone looking to improve their productivity and achieve their goals. By understanding its history, learning how to use it, and applying it effectively, you can make the most of your time and energy, leading to greater success in your personal and professional life.

Eisenhower Matrix Template

Click the link to download this Eisenhower Matrix template to explore with your own team or organisation.

Eisenhower Matrix Diagram


 James Freeman-Gray 

I'm James. A change consultant and organisational development specialist. I've been working in people-centred change for over 15 years. I partner with causes, champions, teams & leaders on projects for social, environmental, technological & human good. If you think I can support in making your change a success, drop me a message. 

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